Marketing is one of the most important aspects of growing you League. The experience that you create for the players is essential, but without marketing you won't have players there to appreciate it.

Required minimum marketing spend is $500 per month, but it's recommended to spend closer to 5% of whatever your target revenue is. If your short-term goal is 100 kids, then you should be spending around $750 a month in marketing.

There are a few different ways you can utilize that marketing budget, including digital marketing, local print marketing, and community events.

MARKETING ASSETS

You can find most XP League marketing assets in our sharepoint, under the "Marketing and Design" folder.

The "Design" folder will have mascot images, the XP League logo, and more assets like that, whereas the "Marketing" folder will have all of our social media post files, content decks, pre-open marketing files, and marketing photos.

XP League HQ also sends out marketing packets over email that includes holiday social media posts and any other marketing content that's been designed recently, including evergreen ads, flyers, and more!

Below we also have some of the basic marketing things you'll need to get started with your marketing.

This isn't the extent of the marketing materials available, this is just an easy way to see some of the files you'll want to start using first so you can get your digital ads up and get your initial printed materials ordered.