Your Grand Opening is your chance to put your best foot forward in your community and generate a large amount of interest for your League to start running!
Your Grand Opening is split into 2 categories: the Grand Opening Period and the Grand Opening Event.
The Grand Opening Period is a few months of community engagement and a marketing blitz leading up to your first season start.
The Grand Opening Event is a 1 day event that you use as a Call to Action for people who are interested and can give people an idea of what XP League will be like.
BUDGET
During the course of your Grand Opening Period (including the Grand Opening Event), you should spend at least $8,000 (as outlined in the F.A.) in marketing and signage for your League.
Below we have a marketing checklist for your $8,000 budget, as well as a spreadsheet to put your numbers into.
MARKETING APPROACH
The slide deck below will help with marketing approach, grand opening timeline, etc.
COACHING
COACHES SHOULD BE FOCUSED ON WORKING WITH PLAYERS THAT COME IN
MAKE SURE COACHES CAN BE DIFFERENTIATED FROM OLDER PLAYERS (JERSEYS + LANYARDS)
TREAT IT LESS LIKE A PRACTICE AND MORE LIKE JUST GETTING THE KIDS HAVING A GOOD TIME WITH SOME EXTRA TIPS
MAKE SURE COACHES TAKE NOTES ON PLAYERS SO THAT WHEN THEY SIGN UP YOU KNOW WHAT TEAMS TO PLACE THEM ON
EXPERIENCE
PLAYERS AND PARENTS SHOULD WALK IN AND IMMEDIATELY FEEL LIKE THEY'RE GETTING THE XP LEAGUE EXPERIENCE
MAKE SURE YOU HAVE SIGNAGE UP, COMPUTERS ALL READY TO GO, MUSIC PLAYING, AND STAFF READY TO GREET PARENTS AND PLAYERS
WE'RE LOOKING FOR THIS TO BE A FUN EXPERIENCE FOR THE KIDS WHERE THEY GET TO MEET COACHES AND OTHER PLAYERS, SO DON'T WORRY TOO MUCH ABOUT THE TECHNICAL SIDE OF STRUCTURING PLAYERS ONTO TEAMS AT THIS STAGE
SALES
MAKE SURE PARENTS KNOW ABOUT FOUNDING FAMILY DISCOUNT
YOU'RE GOING TO HAVING A LARGE NUMBER OF PARENTS COME THROUGH, SO MAKE SURE YOU'RE EFFECTIVELY COMMUNICATING THE INFORMATION QUICKLY
HAVE QR CODES/COMPUTERS AVAILABLE FOR PARENTS TO BE ABLE TO SIGN UP ON THE SPOT
COMMUNITY
10AM WELCOME
12PM LUNCH
4PM CIDERY
5PM END
DIGITAL
10AM BEGIN
12PM LUNCH
5PM END
10AM HEADSHOTS + COFFEE
12PM LUNCH
3PM END
The goal of most of your marketing should be to get people to your Grand Opening Event. General ads to increase Brand Awareness are important as well though
ICR INFORMATION
ICR can help with your Grand Opening public relations and marketing. You can view their marketing packages at the button below